Marketing Activities: Where you do all the marketing activities. Where you create programs for events, emails. Where you nurture your prospects. Lead scoring, lifecycle campaigns, and data management.Design: Any campaign consists of landing pages, email, form…etc. Without these assets, your marketing campaigns would be like a hollow box, nothing else. Here you create and manage […]
Marketo is basically a lead management platform, where the main part of Marketo’s capability is to engage the people with automated emails and content, nurture emails.Apart from that you can do email marketing, event marketing, social, SEO, and google as per your marketing need.But there is a catch, social and google ads are of course […]
Go to any application, be it Activities, Studio, Analytics, etc. Open that application, you can see an option on the right side of your screen, “Limited Access” or “Full Access”.Just click on it, you will have the list of information you are looking for. You can do the same to check for all other application-level […]
After my college, I used to travel a lot in search of jobs. No places unturned for the job hunt.It was really hard for me to bear those traveling expenses, so one day I got to know about the monthly passes issue by the Delhi transport corporation.It was a cost and time saver for me.Are […]
Let’s first pick the elements to understand them, what they are and why they are.UTM parameters: this functionality is used to assign the hidden values to lead when someone visited the page and submitted the form. For example – you want to track the lead source from Facebook campaign. so your page should be like […]
By mistake you had chooses the wrong channel type, and you have the members coming for this program. What next?If you do not change the channel, you won’t be able to track the progress of people and program success properly.Then the question is, how can you change it?Well, if you follow these simple steps, you […]
How can I learn Marketo? It is always recommended that the best of learning any concept is to use it and teach it.When it comes to Marketo, you should start with free learning stuff provide the Marketo itself at their portal, build the base from foundational learning materials.After that, I would recommend you to go […]